Social Media Marketing Blogs

I do not know jack about Scotty Monty but he is on page one of The Goog for "Social Media Marketing" so he must be doing something right if The Goog likes his sizzle. What is super funny is this cat is head of Social Media for Ford. He has a ton of great information on his site but I want to know how he is able to hold down a full time job at Ford and have such an active site with tons of info and sponsors. Scott takes time out of his busy schedule to share his perspectives on social media - the convergence of marketing, advertising and PR on the Web - for marketers, agencies, the enterprise and the individual. Check out Scotties html pages.