Social Media Books

Lon Safko and David Brake have written a very detailed book regarding the ins and out of outs of Social Media. Their book is sub titled - Tactics, Tools, and Strategies for Business Success. The book covers too much to detail in this brief description. I personally think it is too much to read but I have a tough time reading an entire book around a subject that changes dynamically but those of you with more patience will certainly enjoy this book. On Page 11 they did a great job of capturing a little bit of the essence of Social Media - "Social media is a disruptive factor for many organizations. It will remain a mystery to many until it becomes commonplace, in the same way a toaster and microwave are common to your kitchen. The fact that many people will find it hard to understand what it is and how it works creates and opportunity for those who move first..........Most people tend to avoid and even fear what they do not understand. They are wiling to let other folks go first, the ultimate risk mitigation strategy. Do not make this mistake. Social media is already redefining the way people live and do business.."