Social Media Marketing Agencies

Social media marketing agencies help businesses make use of various social media sites to market themselves. They assist them in and educate them about using these social media tools. The best social media agencies accomplish their task through things like research, developing applications and software, and waging the public relations war in innovative ways.

Social media venues include things such as blogs, wikis, and online communities. The most used social media tools are YouTube, Flickr, Facebook, and Twitter. The social media marketing war can be waged with these media tools by doing things such as creating fan pages on Facebook or Twitter, writing a blog post drawing attention to an event or product, or using a Twitter to advertise your business or products.

Success in social media marketing is based primarily around attracting people's attention through starting online conversations. Sometimes, these conversations do not directly reference the product or service being advertised. For example, a business could write an intriguing or humorous blog not specifically about their business but containing the company's logo or some other reference.

The main focus of social media marketing agencies is training businesses on how to use these social media tools to start these conversations, whether through fan pages, blogs, wikis, or other forms of online conversations.

altimetergroup.com

The Altimeter Group is a social media marketing group focused on educating their clients with a "holistic approach." This approach has five components, leadership and management (educating leadership in the use of new technologies), customer strategy (understanding online customers and how to reach them), enterprise strategy (managing social media tools), and innovation and practice (learning how to innovate while still playing it safe).

http://www.altimetergroup.com/

ignitesocialmedia.com

Ignite markets itself as the original social media agency. Their goal is to go beyond the traditional marketing world of public relations and advertising and help businesses use social media tools to gain a deeper rapport with their customers. Advertising and public relations communicate only one way, from the corporation to the customer. However, Ignite seeks to use social media tools to help businesses create two-way communication with their customers.

http://www.ignitesocialmedia.com/

theconversationgroup.com

The Conversation Group prides itself on looking at each client or business as an individual entity. They believe that each corporation has their own strengths. Their goal is to help their clients discover these strengths and use them to their fullest. The Conversation Group tries to consider all aspects of social media tools, including the art, science, and application of these tools.

http://www.theconversationgroup.com/